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Star Data Systems recently
conducted a Business to Business CATI recruit to Web study for High End Office
Equipment decision makers. Using Bellview Fusion software by Pulse Train, we
contacted MIS, IT and purchasing decision makers and qualified them by telephone.
Once the respondent agreed to participate in the web study, the individual was sent
an email with a link to the web survey while they were still on the telephone.
As an incentive to complete the 15 minute Web survey, respondents who finished the interview could choose to receive
$20.00 cash or donate the incentive to one of the following four charities.
• American Cancer Society
• American Heart Association
• United Way
• Voices in the Wilderness Iraqi Children’s Fund
In addition, each respondent was entered into a drawing to win one of three cash gifts of $500 each.
It was exciting to learn that 11% of the respondents donated their incentive to charity! In talking to the respondents during the telephone recruit, we found that many of them would not have participated in the study had we not offered them the charity donation option. |
