Have you ever wished you were
a fly on the wall at the call center facility
conducting your project so you could monitor
the interviewers? Have you ever received questionable
data that just didn’t jive with your numbers
and you wished that you could go back and listen
to the interviews? Now you can with Star Data’s
virtual monitoring service.
Star Data makes it
a practice to digitally record every interview
that is dialed. Virtual monitoring enables clients
to listen to any telephone interview over the
Internet anytime day or night via the dashboard.
Clients benefit from
virtual monitoring in a variety of ways:
-Recognize questions
that respondents don’t understand
Identify interviewer bias or language barriers
Verify accuracy of data
“I would be lost
without virtual monitoring,” states Patricia Oliphant,
Star Data Call Center Manager. “One client discovered
numeric discrepancies in a quantity question.
The question was suppose to be entered in thousands
and we found that several interviewers had sometimes
entered the answer in hundreds. I was able to
go back and listen to the recordings for those
interviewers and fix the data.” Let’s face facts;
what company hasn’t had questions about accuracy
during data collection? Virtual Monitoring gives
clients an easy way to check the validity of their
data.
In addition, clients
can download the interviews as MP3 files and include
fascinating or representative comments as part
of a presentation. Talk about feedback! |
